Windsor.ai is a dynamic multi-touch marketing attribution software that connects and values every marketing touchpoint, giving you a comprehensive view of your Return On Advertising Spend (ROAS). As a universal data integration tool, it empowers businesses to gather all their marketing data and metrics, effortlessly bringing it all into any tool of their choice.

With its capacity to link all marketing data sources and inbuilt Markov model attribution, Windsor.ai has become the backbone of client reporting for many companies, big and small. Users have praised its capability to customize dashboards and present data in unique ways. It allows users to view each channel’s attributed conversions, which helps in discerning which channel is performing better.

Windsor.ai excels in joining ad data with Google Analytics, providing exceptional value for the price. Users can employ their data in Data Studio and BigQuery, with a broad range of connectors to choose from. This functionality has positioned Windsor.ai as a top data integration tool for many businesses.

The software offers insightful and customizable solutions, accompanied by robust support. Its ability to combine and extract data has been commended by many users. The platform provides actionable insights to improve performances in marketing tools, insights which are easily activated and generally unavailable on other platforms.

Another key benefit of Windsor.ai is the improvement in ROI it can bring about. Users have reported an increase in ROI by more than 50% in the first three months of using the attribution model. This is due to the transparency it introduces across digital media spend, which is incredibly valuable, particularly when working with agencies managing budgets.

One of Windsor.ai's main strengths is its ability to optimize Marketing ROI for all channels. By connecting all marketing data with the marketing attribution software platform, it facilitates an increase in marketing ROI of 15-44%. This helps measure ROI for every channel, campaign, keyword, and creative, taking into account cancellations, returns, and offline conversions from CRM.

The software also emphasizes efficiency and automation. It automates the collection of all marketing data, minimizing time spent on preparation and formatting and allowing marketers to focus more on insights. The advanced marketing attribution software makes it effortless to utilize all your data where and when you need it, with easy-to-use connectors and APIs.

Windsor.ai also enhances marketing optimization with its multi-touch attribution modelling software. It enables analysis and optimization of customer journeys across all touch-points, saving time when optimizing budgets, with optimizations that can be sent directly back to the platforms. The software also allows for data enrichment of customer journeys with cross-device data, CRM data for offline conversions, returns, cancellations, and TV and offline campaign data.

Windsor.ai goes beyond standard integrations, offering a comprehensive ability to visualize, use, and stream data to any tool, including R and Python. It has native connectors to all widely used marketing platforms and CRMs and facilitates easy transformations to match the customer journeys from different tools. This feature optimizes Customer Lifetime Value (CLV) from CRM data, adding another layer to its functionality.